HoviRuoka

UX, Packaging

    Key Activities

  • Technical Specialist
  • Digitalisation
  • Services and Operations
  • UX & CX
  • Systems Modeling
  • Stakeholder Mapping
  • Prototyping
  • Storytelling
  • Scenarios

Hoviruoka is a small company based in Kouvola, Finland, producing ready to eat food products. The objective was to redesign the existing package into an experiential package that attracted and engaged with the user.

The final solution was inspired by paper lunchbags. With a number of experiential touchpoints and design elements, our design was severely tested and the results were appreciated.