HoviRuoka

Hoviruoka is a small company based in Kouvola, Finland, producing ready to eat food products. The objective was to redesign the existing package into an experiential package that attracted and engaged with the user.

Mentoralley

Mentoralley is a startup that provides budding startups and innovators access to reputed mentors, advisors and investors around the world. Developed at the European Innovation Academy, our platform enabled the startups to reach out to the experts in the different parts of the world to develop, validate and market their ideas. Experts were motivated to participate as they gained access to new markets and had potential opportunities for new investments. My role was strategic and business development.

ThirdEye

Having an idea, I cofounded ThirdEye with my friends. The idea was to enable visually challenged students to be integrated into the increasingly digital classrooms. With a revolutionary concept involving smart materials, product and software development we enable digital content to be projected onto a tablet screen, in braille format. This opened the previously closed world to quick and easy access.

ValueCycle

The objective was to develop a PackageROI tool. It is used to evaluate package concepts and increase collaboration across their value networks. As a strategic tool it enables the business owner to consider all the elements of a package to plan, communicate and execute the development activities. It is a practical application of design thinking, giving a holistic perspective that integrates consumer desirability, technology feasibility and business viability.

Pack-age

Pack-Age website is my first foray into developing websites. As part of my assistantship, I developed this website for the Pack-age minor offered by the Department of Media at Aalto University.

Chezmarius

Chez Marius is a small brick and mortar shop located in downtown Helsinki. As part of a UX research project, our goal was to study the business and evaluate its services in relation to the customer experience and user satisfaction. For this, we gathered insights on the web services and the retail storefront through observation, interviews and surveys.

Reconnect

Reconnect is a compilation on the future of public-private collaboration between Aalto University and Nokia. Gathering information on common interests, trends and developments from researchers, executives and board members across both organisations the final outcome provides recommendations to improve future collaborations. By backing our results with actual insights our recommendations was immediately approved by the board of both organisations.

My role has been to direct my team to obtain the insights across both organisations while keeping the overall objective in mind. Apart from that I also designed the report, the infographics and other content used in it.